MARKETING SEO PROFESSIONAL
Why is it so important to have a site optimized for MARKETING SEO PROFESSIONAL?
However, it is not enough to set up a website to make yourself known and see your sales grow. Parameters like natural referencing are essential to hoist the site in the top of the ranking, in the search engines.
WHAT IS AN OPTIMIZED SITE?
Search Engine Optimization (SEO), which can be associated with natural referencing, is a technique that requires certain skills available to SEO consultants or certain structures commonly known as “web agencies”. The goal is to improve visibility on the internet, and therefore increase traffic. Applied to a site, this technique allows it to appear in a good position on search engines such as Google.
WHY YOU NEED TO DO?
An SEO optimized site is therefore a site that has benefited from significant contributions which will help to attract Internet users to it. In addition, faced with the proliferation of websites, it is necessary that those who wish to make theirs stand out. The optimized site is therefore a site that uses techniques that allow it to be highlighted. Webmasters or web agencies generally have the skills to do this job.
The “on-site” referencing: it takes into account the means that directly impact the internal components of a site. For example, the structure, content and performance of the site are elements that are influenced by “on-site” referencing.
POINTS TO ADDRESS FOR THE OPTIMIZATION OF A SITE
The promotion of a site requires the verification of certain essential parameters. Among these parameters, we will focus on:
The website is the first thing people see when they search. As such, it must reflect positively the image of the company. Thus the home page informs Internet users and the robots of the various search engines about the intrinsic interest of the site.
Quality content, consistent with the purpose of the site: this implies that the articles must relate to subjects that are specific to the company. The point should be emphasized on the key words which retrace the activities carried out by the structure, all in impeccable language. Texts should not be too long, ideally, between 250 and 500 words.
This will have an impact on the robot analysis work, which will only be improved. Natural and non-duplicated content is essential to improve its SEO;
The establishment of a communication strategy around the site: it must be kept in mind, that a site does not automatically appear when it is created in searches. The process by which algorithms detect it is called indexing. This process may take days to produce concrete results. To improve this latency, it is necessary to set up a procedure which will suggest the URL of your home page to the robots of the search engines.
ESSENTIAL REASONS FOR A SITE OPTIMIZATION STRATEGY
Optimization or natural referencing does not pay strictly speaking: unlike advertisements on social platforms, optimization is a completely free feature. In the past, it was not uncommon to have to pay advertisers to get their site well positioned on search engines. But now, it is thanks to natural referencing that these sites will make themselves known without the need to spend money. In addition, there are today a multitude of tools that come to the rescue in carrying out this task. The research of key words as well as the availability of a large quantity of videos dealing with the subject will facilitate the work;
The main advantage of natural referencing is that it generates quality traffic: to highlight this point, be a monthly content monthly.